Lisa Hagen
Product work is challenging and meaningful. I’ve spent nearly two decades building products and guiding teams through the realities of growth, shifting priorities, and rising expectations. I help product leaders create the clarity and conditions their teams need to build thoughtful products and drive results the business can trust.

I’ve spent my career in environments on both sides of the spectrum—teams who hadn’t met their goals in years and teams where strong product practices made success feel steady and achievable. I’ve helped the former become more like the latter by focusing on clarity, better decisions, and healthy collaboration. That perspective guides how I support product leaders today.
1:1 Leadership Coaching
For product managers, Heads of Product, and emerging leaders who want clearer thinking, stronger decision-making, and a steadier way to lead. Coaching sessions focus on real challenges you’re facing—untangling priorities, navigating expectations, and building confidence in your role.
Speaking & Workshops
Practical, engaging sessions for product, design, and engineering teams. Topics include clarity in product strategy, effective collaboration, outcome-focused practices, and building healthier ways of working. Each workshop is grounded in real-world experience and tailored to your context.
Product & Technology Leadership (via Ready Steady)
For organizations needing broader support across product and engineering. Through Ready Steady, we help teams improve how they collaborate, decide, and deliver—whether that’s assessing current practices, strengthening product leadership, or providing fractional product and technology leadership across multiple teams.
One of Lisa’s greatest strengths is her ability to ask the right questions. From the very first conversation, she challenges you with, “What problem are you trying to solve?” It’s a simple question, but one that prompts a deeper understanding of the issue at hand. Under her guidance, you gain both clarity and a clear path forward. Her ability to create meaningful change, even in organizations struggling with unclear goals or direction, is truly remarkable.
Brooke Fletcher
Director of Product Management, One Call
She has an innate ability to orchestrate strategy in a focused manner, adeptly aligning product development to coincide seamlessly with our overall goals. But her proficiency doesn't stop at just strategy and product development. Lisa's leadership style is infused with an insurmountable passion that permeates the team, creating a highly charged and productive environment.
Olena Virun
Director, Program Manger, EPAM
What truly set Lisa apart was her ability to provide practical, actionable guidance, often accompanied by supporting documents that deepened my understanding. Beyond general product management advice, she offered invaluable guidance on resolving complex situations I was facing in my role, helping me effectively tackle specific problems. She has a remarkable way of breaking down and explaining complex product concepts and strategies, and her passion for product management is truly infectious.
Felix Lawrence
Senior Product Manager, Docusign
I’ve spent my career working with product teams across startups, service organizations, and established companies. My background is hands-on: building products, shaping teams, and helping organizations create environments where product, design, and engineering can do great work together, and produce the products that drive value to the business.I’ve seen what happens when teams have clarity, trust, and the space to solve meaningful problems — and I’ve seen what happens when those conditions aren’t in place. Much of my work focuses on helping leaders and their teams create those conditions intentionally. Clear priorities. Strong collaboration. Real ownership. Steady progress. Outcomes driven, and achieved!My approach is straightforward. I meet teams where they are, understand how decisions are currently made, and work with them to build better habits and ways of working. It’s not about process for the sake of process. Or implementing frameworks without a deep understanding of the environment, competencies, capabilities, and goals. It’s about supporting teams so they can deliver outcomes they’re proud of and that matter to the business.The work is ultimately about people — giving them the clarity, context, and support they need to build products that serve customers well within the context, constraints, and goals of the organization.
If any of this resonates with the realities your team is facing, I’d be happy to have a conversation. No pressure or commitments—just another perspective on what’s happening, and coaching on what might help.
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