Strategic advisory
Working with founders, executives, and product leaders on difficult decisions, product strategy, and organizational challenges.
Product strategy • leadership • decision-making
Better work
starts with
better questions.
I've spent 25 years building products, leading teams, and helping organizations figure out what to do next. These days, I work with leaders on the harder questions: where to invest, what needs to change, and how to turn good intentions into results.
- 25+ yearsbuilding, leading, advising
- 0 to 1 to scaleproducts and organizations
- B2B & service orgshighly regulated industries
Why this work matters
More process won’t fix a decision problem.
I’ve seen organizations introduce new frameworks, restructure teams, and add layers of governance without fundamentally changing how decisions get made.
Sometimes the problem isn’t the process. It’s that people haven’t agreed on what matters, who gets to decide, or what they’re willing to stop doing.
Ways to engage
Senior-level support for leaders and organizations navigating complex product and operational realities.
For organizations that need hands-on product and technology support, I also work through Ready Steady, the consultancy I co-founded with Chris Kincanon.
What others say
Clear thinking, grounded advice, and practical perspective.
“I’ve had the pleasure of working with Lisa on two occasions, and she stands out as one of the most skilled product leaders I’ve ever encountered. Her ability to create meaningful change, even in organizations struggling with unclear goals or direction, is truly remarkable.”
“Ready Steady helped us uncover the underlying factors affecting collaboration across our product, UX design, and development teams. Their assessment gave us a clear, shared view of where alignment was breaking down, and their coaching created the space and structure for our teams to identify the most meaningful areas to focus on.”
“She was instrumental in helping align product work with business goals as the organization grew more complex.”
What shapes my perspective
I’ve worked on both sides of the strategy.
I’ve spent my career moving between building products, leading teams, and making the business decisions that shape what gets built.
From building to leading
I started in software development and UX before moving into product management and executive leadership. That background still shapes how I approach problems.
From new ideas to established businesses
I’ve helped bring enterprise software to market, grow products, and lead organizations through the challenges that come with scale.
From strategy to accountability
I’ve been responsible for investment decisions, building teams, and delivering results when priorities compete and the answers aren’t obvious.
Writing and ideas
Ideas I'm working through.
I write about product leadership, strategy, and the decisions that shape how organizations work. Some ideas come from experience. Others come from conversations and questions I'm still thinking through.
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